Telegram Ads launches new placement — advertising inside bots

Telegram continues to expand its advertising ecosystem. The latest update brings a new placement option to the European ad platform — advertising inside Telegram chatbots. This innovation opens up new opportunities for targeted outreach and lets brands connect with a highly engaged audience.

Key Features of the New Format (So Far)

• Placement: Ads displayed within Telegram chatbots.

• Minimum CPM: €1.

• Ad types supported: Telegram channel, specific post, bot, mini-app (TMA), personal or business profile.

• Optional enhancement: Add a channel avatar to your ad (+30% to CPM).

• Ad headline: Matches the name of the advertised entity (channel, profile, bot, or TMA).

• Custom description: Up to 160 characters.

• Geo-targeting: Not available.

• Bot targeting:

  • Up to 9 bots: manually select and expand the list using the “Add similar bots” button.

  • 10+ bots: automatic expansion is disabled.

Why It Matters

Chatbots on Telegram are widely used, covering a broad range of topics and use cases — from news and entertainment to finance, support, and education. The new placement allows advertisers to show ads within specific bots, whose audience is already engaged and highly relevant to the business goals.

Popular Bot Categories: News & Media, Games, Finance, Dating, Sports, Music & Movies, Literature, Health & Fitness, Travel, Education, Marketing & Customer Support, and many others.

With millions of users interacting with bots daily, this new ad format has the potential to unlock deeper engagement and more effective conversions — especially when aligned with relevant topics and communities.