Iryna Pashchenko
Copywriter and journalist with 10 years of experience.
Education
National University "Lviv Polytechnic" (2011-2015).
- Department of Journalism and Mass Communication – 4 years
Head of Department: Zoryana Volodymyrivna Haladzhun, PhD in Social Communications, Associate Professor
Work Experience
Total experience of 10 years. For the last 10 years, I have been working as a leading journalist for the website Inkorr.com, 04212, Kyiv, Marshal Tymoshenko St., 2G. From 2019 to 2022, I interned at a global job vacancy company - layboard.com.
Favorite Topics
Sharing up-to-date information on major world events, especially in employment, tourism, and HR technologies.
Key Skills
- Interviewing: Ability to effectively ask questions, listen to answers, and extract key information from interviewees.
- Information Search: Ability to quickly and efficiently find reliable and up-to-date sources for creating informational materials.
- Writing: High level of linguistic and stylistic literacy for writing clear, understandable, and engaging texts.
- Working Under Stress: Ability to work quickly and efficiently even in situations requiring immediate response.
- Editing and Proofreading: Ability to edit own materials and other text documents to ensure their accuracy and literary quality.
- Ethics: Understanding and adherence to ethical journalism standards, including the obligation to truthful and objective reporting.
- Multimedia Skills: Ability to work with various platforms and tools, such as social networks, websites, and other online resources.
- Analytical Thinking: Ability to understand, analyze, and contextualize events to present a comprehensive picture.
Email: editor@inkorr.com
Articles by Iryna Pashchenko
Threads now features "ghost posts" that disappear after 24 hours.
29-10-2025
Meta has rolled out a new feature in Threads — temporary posts that vanish 24 hours after publication. The feature, called “ghost posts,” mirrors Instagram and Facebook Stories, allowing users to share more spontaneous and short-lived content. According to Meta, the update is de...
Rating: 0 | Views: 1912 | Reading time: 2 min
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Instagram to Allow Anonymous Story Viewing: New Paid Feature Under Testing
01-04-2026
Instagram has officially launched testing for one of its most anticipated and controversial features: anonymous story viewing. This option will allow users to view content without appearing in the "Seen by" list. However, this "incognito mode" will not be a standard feature &mdas...
Rating: 0 | Views: 1013 | Reading time: 3 min
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How Musk saved x (twitter) with the help of politics
16-04-2025
The platform was on the verge of collapse. Advertisers fled, public trust eroded, and revenue plummeted. But everything changed when Elon Musk activated his most powerful asset — influence. Today, X survives not because of its business model but thanks to a high-stakes political maneuver. ...
Rating: 0 | Views: 2458 | Reading time: 3 min
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Users are losing interest in social platforms
08-10-2025
The global relationship with social media is undergoing a profound transformation. What once felt like an unstoppable digital revolution has begun to slow down. For several consecutive years, the average time people spend on social platforms has been steadily decreasing — a clear signal that t...
Rating: 0 | Views: 1779 | Reading time: 3 min
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Telegram Prepares Mesh Mode: Communication Beyond Blocking
20-03-2026
Rumors suggest that Telegram is exploring the integration of Mesh networking via Bluetooth and Wi-Fi — a move that could fundamentally change how messaging works under restrictions. While it may sound futuristic, the underlying technology already exists and is actively being tested. In recent ...
Rating: 0 | Views: 1237 | Reading time: 4 min
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YouTube Launches AI Features for Video Search
04-07-2025
YouTube is rolling out new AI-based features aimed at making video and information search more intuitive for users. AI Carousel: How It Works One of the key innovations is an AI-powered carousel with short summaries of topics generated by artificial intelligence. This carousel recommends relevan...
Rating: 0 | Views: 2020 | Reading time: 3 min
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How Generations Z and Alpha Are Changing Retail
23-05-2025
Gen Z (born 1997–2012) and Gen Alpha (born 2010–2025) are redefining the global retail landscape. These digital-native generations are not only transforming how and where we shop but also what we expect from brands — in terms of values, technology, and experience. Values Come Fi...
Rating: 0 | Views: 2105 | Reading time: 3 min
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Meta Ads 2025: The most important updates worth knowing
22-04-2025
In April 2025, Meta (formerly Facebook) introduced several major updates to its Ads Manager platform, many of which are set to significantly impact digital advertisers and media buyers. Automatic UTM Tagging Meta now automatically appends UTM parameters to links in your ads if none are added m...
Rating: 0 | Views: 11138 | Reading time: 2 min
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Should small businesses run Facebook ads?
14-07-2025
Facebook continues to be a powerful marketing tool for small businesses. Despite the rise of TikTok, Instagram Reels, and Telegram, the platform offers reliable results due to its detailed targeting options and large active user base. Best suited industries include: Home and lifestyle pr...
Rating: 0 | Views: 3160 | Reading time: 2 min
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Instagram Expands to the Big Screen
26-06-2026
The Strategic Shift Toward Long-Form Content Instagram is undergoing a monumental transformation as it officially transitions from a mobile-first social application to a comprehensive entertainment hub on the living room screen. The platform is currently testing the integration of long-form video...
Rating: 0 | Views: 219 | Reading time: 4 min
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