HOW MUSK SAVED X (TWITTER) WITH POLITICS

The platform was on the verge of collapse. Advertisers fled, public trust eroded, and revenue plummeted. But everything changed when Elon Musk activated his most powerful asset — influence.

Today, X survives not because of its business model but thanks to a high-stakes political maneuver.

Power over profit
Musk has been using his growing influence in the U.S. government to keep X afloat. After the elections, he secured a position in Trump’s advisory circle, giving him leverage over key players in both business and politics.

What Elon did:
— Hinted to major brands that staying away from X might strain their relations with the new administration
— Threatened legal action against companies that pulled advertising
— Successfully integrated X into government communications and emergency alert systems

xAI becomes the main donor
Musk’s AI startup, xAI — now valued at $80 billion — became the primary funding source for X. Advertising is no longer the platform’s backbone. Instead, it is subsidized by a blend of federal influence and artificial intelligence capital.

The line between business and politics disappears
Musk now operates as a business leader, government contractor, political strategist, and advisor. This hybrid role raises questions about transparency and long-term sustainability — yet it currently ensures X's survival.

A new kind of political platform
X is no longer just a social media network. It has become a tool of political strategy and influence, managed by someone who understands how to navigate both technology and state power. The real question is — how long can this model last?