How Musk saved x (twitter) with the help of politics

The platform was on the verge of collapse. Advertisers fled, public trust eroded, and revenue plummeted. But everything changed when Elon Musk activated his most powerful asset — influence.

Today, X survives not because of its business model but thanks to a high-stakes political maneuver.

Power over profit
Musk has been using his growing influence in the U.S. government to keep X afloat. After the elections, he secured a position in Trump’s advisory circle, giving him leverage over key players in both business and politics.

What Elon did:
— Hinted to major brands that staying away from X might strain their relations with the new administration
— Threatened legal action against companies that pulled advertising
— Successfully integrated X into government communications and emergency alert systems

xAI becomes the main donor
Musk’s AI startup, xAI — now valued at $80 billion — became the primary funding source for X. Advertising is no longer the platform’s backbone. Instead, it is subsidized by a blend of federal influence and artificial intelligence capital.

The line between business and politics disappears
Musk now operates as a business leader, government contractor, political strategist, and advisor. This hybrid role raises questions about transparency and long-term sustainability — yet it currently ensures X's survival.

A new kind of political platform
X is no longer just a social media network. It has become a tool of political strategy and influence, managed by someone who understands how to navigate both technology and state power. The real question is — how long can this model last?