TikTok Shop is rapidly evolving, introducing new features and expanding into new markets. Here are the latest updates and news:

Expansion into new markets

After successful testing, TikTok Shop has launched in Mexico. This opens up new opportunities for local brands like Sarelly and Sinless Beauty, allowing them to reach an even broader audience.

New tools for sellers

TikTok Shop has introduced updates that give sellers greater control over shipping, returns, and order processing:

Auto-return processing – automated rules for returns, exchanges, and order cancellations
PO Box exclusion – the ability to block PO Box addresses for delivery
Flexible cancellation periods – adjustable cancellation window from 1 hour to "Ready to Ship" status
Custom return periods – the option to set return periods from 14 to 90 days after delivery
Final sale option – fashion sellers can disable returns for specific items
Flexible order processing time – the ability to extend processing time from 3 to 7 days

Strategic goals for 2025

TikTok Shop aims for nearly 100% growth in 2025, despite potential restrictions in the US. The platform continues to enhance its services, adapting to global challenges and market demands.