Instagram introduces music tracks on user profiles

A new step toward personal expression

Instagram has officially introduced a feature that allows users to add a music track directly to their profile. The selected song is displayed in the bio section and remains visible until the user removes or replaces it. Unlike the early Myspace era, tracks do not autoplay, giving viewers full control over playback.

How the feature works

Users can activate the option via Edit Profile, where they can browse Instagram’s licensed music library and select a 30-second clip. This transforms the profile from a static description into a more immersive identity statement, blending visuals with sound.

Why this matters for engagement

Music plays a critical role in digital behavior. Research shows that over 65% of social media users say music increases emotional connection to content, while profiles with audio or video elements receive up to 40% higher interaction rates. On Instagram specifically, music-based Reels already outperform silent formats in reach and saves.

Impact on creators and brands

For creators, music in profiles becomes a branding tool. It allows influencers, musicians, and businesses to communicate mood, values, and positioning instantly. Studies in digital branding indicate that users form a first impression of a profile within 3 seconds, and sound significantly accelerates emotional recognition.

Strategic collaborations and exclusivity

Instagram launched the feature alongside a partnership with pop artist Sabrina Carpenter, offering early access to unreleased audio. Marketing data confirms that exclusive content can boost profile visits by 20–30% and extend average session time.

Platform strategy and future outlook

With more than 2 billion monthly active users, Instagram is shifting toward deeper personalization. Music in profiles signals a broader move toward multisensory identity, where platforms compete not only for attention, but for emotional relevance.